Suzanne
15-07-06, 08:46 AM
There is no better advertisement than a regular customer, Lyudmil Stoykov says
The hight of the tourist season has come. People move out of cities as more and more Bulgarians are on vacation. Resorts are already packed with tourists from all over Europe; 13% of Bulgaria's GDP comes from tourism.
How to attract more tourists and how to take care of them, the Standart asked Lyudmil Stoykov, owner of Dyuni resort at the southern Black Sea coast
- Mr. Stoykov, you say Dyuni resort complex offers the most expensive pre-paid packages of the whole Black Sea coast. How do you manage to attract rich tourists?
- A great advantage is that the resort development is monitored by our guests. Fifty percent of the guests are permanent and stay with us for a seventh, eighth or ninth summer. We mostly rely on this type of tourists. They then tell their friends and relatives about Dyuni and take them on the next vacation. Prices are not at all low. On the other hand, the facilities and service we offer are perhaps the cheapest on a global scale. The ratio price/quality is better than in Greece and Turkey.
- Isn't a content client the best type of advertisement?
- Yes, it is one of the most important things. Because no matter how strong the media advertising campaign is, when one is not content with one's vacation one would never return.
- What kind of tourists come in Dyuni?
- All kinds of people. The Germans are the majority, but we have also guests from England as well as Scandinavians, Hungarians, Romanians and Bulgarians.
- Who are the best tourists?
- Every nation has a characteristic mentality and no one can say some are good and others bad. The English tourists are the best consumers. The Germans are very disciplined and tidy. The Belgians and Swiss are very polite guests.
Natalia Malcheva
http://standartnews.com/archive/2006/07/15/english/interview/index.htm
The hight of the tourist season has come. People move out of cities as more and more Bulgarians are on vacation. Resorts are already packed with tourists from all over Europe; 13% of Bulgaria's GDP comes from tourism.
How to attract more tourists and how to take care of them, the Standart asked Lyudmil Stoykov, owner of Dyuni resort at the southern Black Sea coast
- Mr. Stoykov, you say Dyuni resort complex offers the most expensive pre-paid packages of the whole Black Sea coast. How do you manage to attract rich tourists?
- A great advantage is that the resort development is monitored by our guests. Fifty percent of the guests are permanent and stay with us for a seventh, eighth or ninth summer. We mostly rely on this type of tourists. They then tell their friends and relatives about Dyuni and take them on the next vacation. Prices are not at all low. On the other hand, the facilities and service we offer are perhaps the cheapest on a global scale. The ratio price/quality is better than in Greece and Turkey.
- Isn't a content client the best type of advertisement?
- Yes, it is one of the most important things. Because no matter how strong the media advertising campaign is, when one is not content with one's vacation one would never return.
- What kind of tourists come in Dyuni?
- All kinds of people. The Germans are the majority, but we have also guests from England as well as Scandinavians, Hungarians, Romanians and Bulgarians.
- Who are the best tourists?
- Every nation has a characteristic mentality and no one can say some are good and others bad. The English tourists are the best consumers. The Germans are very disciplined and tidy. The Belgians and Swiss are very polite guests.
Natalia Malcheva
http://standartnews.com/archive/2006/07/15/english/interview/index.htm