Suzanne
16-03-06, 08:48 AM
Vini Sliven’s select wines to compete in Britain with brands from South Africa, Chile and New Zealand
Expensive Bulgarian wines will be competing on the British market with imported brands from New Zealand, Chile and South Africa, the Standart learned at the Plovdiv Wine Fair opening ceremony.
The Bulgarian wine company Vini Sliven has managed to penetrate the British market with three varieties of cabernet following an extend slump in Bulgarian wine exports.
“Some 400,000 bottles of red wine produced by Vini Slien and its subsidiary Villa Lubimets will soon appear on the shelves of a major British supermarket chain,” said Valeri Chulin, Vini Sliven’s CEO.
According to Chulin, a bottle of Vini Sliven cabernet will sell for about six pounds sterling.
“We expect exports to double or even triple in the next several years,” Chulin added.
Britain is a large consumer of wines but currently Bulgarian wines are almost completely absent from this market.
The news came as a counterpoint to reports that Bulgarian wines were among the cheapest in the EU.
Bulgaria’s Minister of Agriculture, Nihat Kabil has said that Bulgarian wines deserve to me at least in the medium price category and that persistent efforts were being made to this end by Bulgarian companies and his ministry.
Currently, over 60 percent of Bulgaria’s wine exports go to Russia, according to official figures. Total exports in 2005 reached 1,141,748 hectoliters, an increase of 26 percent compared to 2004. Sweden, Poland, the Czech Republic, Lithuania and Germany are among the major importers of Bulgarian wines.
www.standartnews.com
Expensive Bulgarian wines will be competing on the British market with imported brands from New Zealand, Chile and South Africa, the Standart learned at the Plovdiv Wine Fair opening ceremony.
The Bulgarian wine company Vini Sliven has managed to penetrate the British market with three varieties of cabernet following an extend slump in Bulgarian wine exports.
“Some 400,000 bottles of red wine produced by Vini Slien and its subsidiary Villa Lubimets will soon appear on the shelves of a major British supermarket chain,” said Valeri Chulin, Vini Sliven’s CEO.
According to Chulin, a bottle of Vini Sliven cabernet will sell for about six pounds sterling.
“We expect exports to double or even triple in the next several years,” Chulin added.
Britain is a large consumer of wines but currently Bulgarian wines are almost completely absent from this market.
The news came as a counterpoint to reports that Bulgarian wines were among the cheapest in the EU.
Bulgaria’s Minister of Agriculture, Nihat Kabil has said that Bulgarian wines deserve to me at least in the medium price category and that persistent efforts were being made to this end by Bulgarian companies and his ministry.
Currently, over 60 percent of Bulgaria’s wine exports go to Russia, according to official figures. Total exports in 2005 reached 1,141,748 hectoliters, an increase of 26 percent compared to 2004. Sweden, Poland, the Czech Republic, Lithuania and Germany are among the major importers of Bulgarian wines.
www.standartnews.com